Tuesday, January 5th at
9:00am PDT/ 12:00pm EDT
Duration: 1 Hour

Presented by: Ellyn Spragins and Mary Lou Quinlan
What I Know Now Enterprises & Just Ask a Woman

Ellyn Spragins will discuss elements of success gleaned from her upcoming book What I Know Now About Success, which contains pieces of wisdom from women like Barbara Walters, Diane von Furstenberg, Kate Spade and Soledad O’Brien in letters to their younger selves. Mary Lou Quinlan, an entrepreneur and CEO of Just Ask A Woman who is in Ellyn’s book, will read her letter aloud and discuss her book What She’s Not Telling You. Sometimes finding your passion and what you really want starts with facing your truth. And that as women, we don’t always admit what’s behind our words and promises.

Click here to subscribe to the channel and register to attend this event.

Many people believe that the more information they can jam into one video, the more they can share with clients. While longer videos do mean more content, it’s never a guarantee that the full video will be watched.

In fact, as stated by TubeMogul, a leading online video distributor, the attention span of your audience starts to decrease after the first ten seconds. About 50% of your audience is still tuned in at the one-minute mark. By the time you reach the fifth minute of your video, less than 10% of your audience is left.

So what does it all mean? According to Google, the average video is 3.7 minutes. We consider this the “sweet spot.” You must initially grab the attention of your clients if you want to keep them watching for longer than a few seconds. Give them your mission – clear and concise. Keep the video under 4 minutes to ensure a longer running time. The point of your video is to let clients know what you have to offer. Producing a video that is meaningful, as well as entertaining, can keep viewers engaged and leave a lasting impression.

How Much of a Typical Video Online Is Actually Watched? 12/2008

Google Remains Video King 09/2009

If you’ve missed out on any of our webcasts so far, please check out our BrightTALK channel:

http://www.brighttalk.com/channels/2551/view

This week, our presenter was Nancy Roberts Linder. She gave a wonderful presentation on the effectiveness of social media and how important it is for networking. Nancy focused most of her time discussing the many valuable features LinkedIn has to offer.

If you have any questions about the channel, please don’t hesitate to give us a call! 914.925.3688

There is no way around it – web video is VERY effective. As many sites have started to use videos to promote their own business, video has also taken off as a way to communicate advertisements and top news stories. According to the New York Times article entitled Online Ads are Booming, if They’re Attached to a Video, many large companies like CNN, ESPN, and the Wall Street Journal have placed videos on their homepages in order to hit visitors with important information without having to sift through paragraphs on different pages.

According to eMarketer, the growth of online advertising dollars used for video will increase 35 to 45 percent for each of the next five years. eMarketer also said that “video ads would be the “main channel” for major advertisers seeking to increase their online spending.”

Not only does video bring Internet users relevant, fast information, but has become the norm for online advertising. The various uses of online video reinforce its potential for growth and its appeal to businesses and clients alike. We are certain that online video will continue to expand and become even more useful to our every day lives.

Online Ads are Booming, if They’re Attached to a Video – November 10, 2009

The New York Times: http://www.nytimes.com/2009/11/11/business/media/11adco.html?_r=1

Intelligent Video Solutions is proud to announce the launch of the “IVS Professional Services Marketing and Recruitment Channel” on BrightTALK.

Programming will include 30-45 minute webcasts delivered by thought leaders in marketing, recruitment, technology and communications from leading law, accounting and consulting firms, as well as from innovators in related industries.Each month we will present 3-5 webcasts that will address a topic focused on Business Development, Recruitment, Technology or Communications.

Listen live or subscribe and listen when it is convenient for you. Stay ahead of your competition. Learn from the best and brightest. Intelligent Video Solutions is proud to host this channel and provide cutting edge topics for our listeners.

Title: Clients’  Emotional Connection to Your  Brand
Description: Drawing on their extensive experience in  financial, health care, academic and legal/accounting services   marketing, Mason and Perry will draw on best practices and  lessons-learned for an energetic Webcast

Speakers: Daniel Greenberger; Donna Shaft; Diane Kavelaras
Date: November 17
Time: 12-1 EST

Doctor, Can You See Me Now? – How Video Can Save Lives

Whether you’re in a major city or a small suburb, you have the ability to be analyzed by some of the best doctors in the country.

According to today’s Wall Street Journal article, Doctor, Can You See Me Now?, more hospitals are using video to invite specialists from all over the country into their patients’ rooms to better diagnose their ailments. This opportunity to connect patients with specific doctors is helping hospitals better examine symptoms and make quicker, more accurate decisions on the best type of treatment and medication for a patient. Thus, leaving very little room for error.

The video is also two-way, giving the patient a personal connection with the physician, even though they aren’t even in the same hospital. The art of “visual medicine” can help save lives across the country by immediately connecting a patient to the right doctor.

Lights, Camera, Action.

For the social media skeptics out there – you don’t have to feel lost in a world of web communities. The Wall Street Journal published an article on Monday, September 14 entitled “Relief for Twitter Headaches”. It discussed how large companies, such as Microsoft and Whole Foods, are using Twitter to manage customer questions and complaints. These “tweets” range from 300 – 500 a day. Far less than most law or professional services firms are probably currently receiving. All of which are handled immediately to ensure superior customer satisfaction. How do they do it? With free supplemental Twitter programs that help companies organize tweets and answer them as quickly as they are posted. Tools like TweetDeck, Tweet Assignments, Conversation Threading and HootSuite all have specific Advil-like roles to help eliminate your pounding headache.

How do you answer your clients’ minor questions? If the answer to this is more complicated than “Twitter posts,” you may want to reconsider your firm’s client interaction. Some of their questions may be tough, but getting in touch with you should be the easiest part of the process.

BtoB Logo

“B-to-b marketers today have more opportunities than ever before to communicate directly with their customers and prospects…”

This excerpt from the article “Dealing With the Old End-Around” from B2B Magazine highlights how the push from print to online advertising has given B2B marketers a more direct line of communication to clients. Along with this idea, the specificity of the Internet has created small niches within many industries. Because of this, marketers can better target clients with the greatest potential for acquisition.

Today, not only must you be concerned with creating firm awareness, but as social media and web engagement continue to grow, you must devote more time and effort to customer interaction. Say goodbye to traditional ads hoping to generate a following and hello to the world of online marketing tactics. Professional services must now use webcasts, videos, and social networking sites to better reach their targeted clients. If you think this doesn’t apply to you or your firm, think again.

On July 1st, Canada Day, I gave a Webcast for BrightTALK’s Legal Marketing Channel on “How Can Video Help Your Law Firm Accomplish Its Marketing, Recruiting and Communications Goals?”

Click here to see the presentation. Don’t have an hour – that’s okay. Watch it in ten minute chunks or scroll over the circles at the bottom to see the slides and find the information you care about most.

As promised, here are the links to the videos I discussed:

Muzeview

Deloitte Born 2 Consult

The Law Accordian to Hanson Bridgett

Thanks to the participants and all the questions we received. Thanks for the favorable feedback too!

On June 16th, I was delighted to present “The Next Wave: Videos They’re Not Just For YouTube Anymore” at a Breakfast Seminar we jointly hosted with Headshift, the leading European social media company. Livio Hughes, Director of Headshift, presented real-world case studies that showed how leading firms and companies are using social software tools to save money and add value to their services. Gil Yehuda, a former research analyst with Forrester Research also spoke, providing a wonderful overview on Social Media and Enterprise 2.0.  My presentation addressed the question, “What Can Video Do For Your Firm”. I provided B2B research, showed some examples of creative videos and discussed why video is one of the fastest growing segments of online marketing. Some of the attendees were professionals from law firms, financial firms, telecom companies and media agencies.

Presentations were lively and well received and the two break-out groups that followed allowed participants to ask detailed questions of the experts who were there, as well as share their experiences in the enterprise social media space.

Please click on our respective links to see the presentations. We hope to take this show on the road in the Fall, so let us know if you are interested in arranging a presentation to your firm or company.

Headshift Presentation Coming

Gil Yehuda Presentation Coming