Posted by: lsorton | February 8, 2010

BrightTALK Webcast: Phyllis Weiss Haserot

Please join us for:GETTING MULTI-GENERATIONAL WORK TEAMS TO SHINE: 7 Secrets of Collaborative Dialogue

Looking for better productivity, retention, innovation and business development results from your multi-generational work teams?

More than one-shot “awareness building” seminars are needed.

Engage work teams in constructive dialogue before every new matter or project. Help them bond and appreciate the impact of their work. Make everyone part of the conversation.

Tuesday, February 9th at
9:30am PDT/ 12:30pm EDT
Duration: 45 minutes


Presented by: Phyllis Weiss Haserot

Click HERE to subscribe to the channel and register to attend this event.

Posted by: lsorton | January 28, 2010

BrightTALK Webcast: Ellen Auwarter and Roger Cohen

Storming the Barricade: Breaking Into and Succeeding in the World’s Most Competitive Legal Market (New York)

The New York marketplace is historically the world’s most lucrative and most difficult for outside firms to penetrate. New opportunities for enterprising “out-of-towners” to grab market share have opened up in the wake of the current economy. This presentation will examine marketing, business development and communication strategies for navigating the challenging landscape and capturing these new opportunities.

Register for the February 2nd Webcast at BrightTALK

Posted by: lsorton | January 27, 2010

Alvarez & Marsal: The New Paradigm for Private Equity

Can private equity play a key role in reviving the financial services industry – or are the risks and regulatory hurdles too great? Alvarez & Marsal hosted “The New Paradigm for Private Equity” Conference along with the NYU Stern Salomon Center.

Alvarez & Marsal Private Equity Conference

Alvarez & Marsal Private Equity Conference

This movie requires Adobe Flash for playback.

Posted by: lsorton | January 6, 2010

LMA 2010 Annual Conference

Intelligent Video Solutions has been given a tremendous opportunity to play a key role in the introduction to the Legal Marketing Association’s Annual Conference in Denver, Colorado. We are creating an introductory video to kick the conference off!

We have been receiving photos and success stories from each chapter as well as videos from individual chapter members; all of which relate to the theme of the conference: Recover, Refocus, Reunite.

I have included a clip from one of our DC Members answering the question, “How is your firm adapting in a unique way?”

Elevator Clip

Elevator Clip

This movie requires Adobe Flash for playback.

We are looking forward to the finished product!

Posted by: lsorton | December 16, 2009

What I Know Now About Success

Tuesday, January 5th at
9:00am PDT/ 12:00pm EDT
Duration: 1 Hour

Presented by: Ellyn Spragins and Mary Lou Quinlan
What I Know Now Enterprises & Just Ask a Woman

Ellyn Spragins will discuss elements of success gleaned from her upcoming book What I Know Now About Success, which contains pieces of wisdom from women like Barbara Walters, Diane von Furstenberg, Kate Spade and Soledad O’Brien in letters to their younger selves. Mary Lou Quinlan, an entrepreneur and CEO of Just Ask A Woman who is in Ellyn’s book, will read her letter aloud and discuss her book What She’s Not Telling You. Sometimes finding your passion and what you really want starts with facing your truth. And that as women, we don’t always admit what’s behind our words and promises.

Click here to subscribe to the channel and register to attend this event.

Posted by: lsorton | December 15, 2009

Wed Video Myth #2: The Longer The Video, The Better

Many people believe that the more information they can jam into one video, the more they can share with clients. While longer videos do mean more content, it’s never a guarantee that the full video will be watched.

In fact, as stated by TubeMogul, a leading online video distributor, the attention span of your audience starts to decrease after the first ten seconds. About 50% of your audience is still tuned in at the one-minute mark. By the time you reach the fifth minute of your video, less than 10% of your audience is left.

So what does it all mean? According to Google, the average video is 3.7 minutes. We consider this the “sweet spot.” You must initially grab the attention of your clients if you want to keep them watching for longer than a few seconds. Give them your mission – clear and concise. Keep the video under 4 minutes to ensure a longer running time. The point of your video is to let clients know what you have to offer. Producing a video that is meaningful, as well as entertaining, can keep viewers engaged and leave a lasting impression.

How Much of a Typical Video Online Is Actually Watched? 12/2008

Google Remains Video King 09/2009

Posted by: lsorton | December 2, 2009

IVS/BrightTALK Channel — Nancy Roberts Linder

If you’ve missed out on any of our webcasts so far, please check out our BrightTALK channel:

http://www.brighttalk.com/channels/2551/view

This week, our presenter was Nancy Roberts Linder. She gave a wonderful presentation on the effectiveness of social media and how important it is for networking. Nancy focused most of her time discussing the many valuable features LinkedIn has to offer.

If you have any questions about the channel, please don’t hesitate to give us a call! 914.925.3688

There is no way around it – web video is VERY effective. As many sites have started to use videos to promote their own business, video has also taken off as a way to communicate advertisements and top news stories. According to the New York Times article entitled Online Ads are Booming, if They’re Attached to a Video, many large companies like CNN, ESPN, and the Wall Street Journal have placed videos on their homepages in order to hit visitors with important information without having to sift through paragraphs on different pages.

According to eMarketer, the growth of online advertising dollars used for video will increase 35 to 45 percent for each of the next five years. eMarketer also said that “video ads would be the “main channel” for major advertisers seeking to increase their online spending.”

Not only does video bring Internet users relevant, fast information, but has become the norm for online advertising. The various uses of online video reinforce its potential for growth and its appeal to businesses and clients alike. We are certain that online video will continue to expand and become even more useful to our every day lives.

Online Ads are Booming, if They’re Attached to a Video – November 10, 2009

The New York Times: http://www.nytimes.com/2009/11/11/business/media/11adco.html?_r=1

Posted by: lsorton | November 9, 2009

Intelligent Video Solutions/BrightTALK Channel

Mason&Perry

Intelligent Video Solutions is proud to announce the launch of the “IVS Professional Services Marketing and Recruitment Channel” on BrightTALK.

Programming will include 30-45 minute webcasts delivered by thought leaders in marketing, recruitment, technology and communications from leading law, accounting and consulting firms, as well as from innovators in related industries.Each month we will present 3-5 webcasts that will address a topic focused on Business Development, Recruitment, Technology or Communications.

Listen live or subscribe and listen when it is convenient for you. Stay ahead of your competition. Learn from the best and brightest. Intelligent Video Solutions is proud to host this channel and provide cutting edge topics for our listeners.

Title: Clients’  Emotional Connection to Your  Brand
Description: Drawing on their extensive experience in  financial, health care, academic and legal/accounting services   marketing, Mason and Perry will draw on best practices and  lessons-learned for an energetic Webcast

Speakers: Daniel Greenberger; Donna Shaft; Diane Kavelaras
Date: November 17
Time: 12-1 EST

Posted by: lsorton | October 20, 2009

Doctor, Can You See Me Now? WSJ Article

WSJ gif

Doctor, Can You See Me Now? – How Video Can Save Lives

Whether you’re in a major city or a small suburb, you have the ability to be analyzed by some of the best doctors in the country.

According to today’s Wall Street Journal article, Doctor, Can You See Me Now?, more hospitals are using video to invite specialists from all over the country into their patients’ rooms to better diagnose their ailments. This opportunity to connect patients with specific doctors is helping hospitals better examine symptoms and make quicker, more accurate decisions on the best type of treatment and medication for a patient. Thus, leaving very little room for error.

The video is also two-way, giving the patient a personal connection with the physician, even though they aren’t even in the same hospital. The art of “visual medicine” can help save lives across the country by immediately connecting a patient to the right doctor.

Lights, Camera, Action.

Older Posts »

Categories